Motion blur, a parameter that does not indicate the manufacturers of TVs. But they are taken into account when testing TVs and this parameter has a significant effect on image quality.
Blurring occurs when the object moves on the screen. The main reason for the blurring of the image, not the ability of pixels to instantly change their brightness, remains a residual image, and the object has already moved to other pixels and is shown there. As a result, the image is shown a little blurry, not critical but unpleasant.
Even more blur is obtained when you turn on various functions designed to improve the image quality when additional image frames are created, this is especially noticeable when viewing an image at a frame rate of 24 frames per second with the inclusion of extra frames, for example, 60 frames per second.
It is impossible to create a new frame that would accurately correspond to the direction of the object’s movement, in this case, blurring from screen shortcomings and frame creation errors occurs.
TVs with more modern screens have minimal response time, and since such screens are on TVs of 8 and 9 series or individual series like OLED TVs, such TVs have minimal blurring.