What is ADS display: ADS vs IPS explained

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Manufacturers currently offer a wide variety of displays with different technologies. One such technology that you might find in tech specs of TV, monitor, phone or tablet is ADS. For example, Samsung QN85A series TVs are equipped with IPS ADS displays.

What are ADS screens?

IPS ADS is one of the modifications of IPS screens. Originally this modification was called ADSDS (Advanced Super Dimension Switch). However, such a name is difficult to pronounce and difficult to remember, so for commercial use, it was decided to shorten the name to ADS. For the first time, such screens were offered by the Chinese BOE in 2012, and since then such screens are periodically installed on various devices.

ADS IPS displays vs IPS display: The differences

Manufacturers claim the following advantages of IPS ADS displays. Let’s take a closer look at what you can learn from the ads.

  • Increased brightness
  • Improved contrast
  • Improved screen rigidity

And now let’s look at these advantages.

  • Improved Rigidity – yes the screen is made to be more rigid, you can see it by pushing on the screen. However, let’s be honest, how often do you press the screen? If it’s TV, you probably don’t touch it at all. And if it’s a screen with a touchscreen, it has a protective glass that already protects the screen from damage.
  • Increased brightness – the brightness of the LCD depends on the backlight, if you make a brighter backlight, then the overall brightness of the screen will be more. Note also that by design any IPS panels have a very high brightness and contrast.
  • Improved contrast – Contrast ratio depends on many factors, the main factor is the quality of materials from which the screen is made. So standard IPS screen can have the same contrast as ADS IPS.

No, I don’t mean that ADS IPS screens are bad. But you have to understand that it is just one of many IPS technologies. There are about a dozen similar technologies, it’s just that BOE came up with their own screen manufacturing mechanism back in the day.
Yes, it is still a high-quality IPS screen, but in actual use it does not have any particular advantages over standard IPS screens.
Currently, BOE uses this technology to produce 4K and 8K resolution screens, which are used in high-end TVs.

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