If you’re creating content on TikTok, it’s not just about posting videos — it’s also about understanding how your content performs with your audience. TikTok offers a built-in analytics dashboard that gives you valuable insights into your content’s performance. You’ll find data on views, likes, comments, shares, and audience demographics such as age, gender, and location. It also tracks your follower growth over time. However, TikTok does not reveal the identities of individual viewers, so there’s no way to see exactly who watched your videos.
How to Access TikTok Analytics
To access analytics, you’ll need to switch to a Pro account. This can be done by going to “Settings and Privacy,” selecting “Manage My Account,” and tapping “Switch to Pro Account.” Once activated, the analytics section will appear in your account settings. If you’re using TikTok on a desktop, simply hover over your profile picture in the top right corner and click on “View Analytics.” You can also download and export your analytics directly to your computer for further review.
Using TikTok Analytics on Mobile
On mobile, the process is just as simple. Open the TikTok app and log into your account if needed. Go to your profile, tap the three-line icon in the top right corner, and select “Creator Tools.” From there, tap on “Analytics.” In the “Engagement” tab, you’ll see key performance metrics including total views, likes, comments, and shares. These insights help you understand what content resonates most with your audience and guide your strategy moving forward.
How to See Who Viewed Your TikTok Profile
If you’ve ever wondered who’s checking out your TikTok profile, the platform now offers a built-in feature that makes it easy to find out. Available directly in the TikTok mobile app, this tool lets you view not only the number of profile visits but also the identities of those who’ve stopped by — provided both sides have the feature enabled.
To access it, open the TikTok app and log in to your account. Head to your profile page by tapping your profile icon. In the top-right corner, you’ll see an eye-shaped icon — tap it. This will show a list of users who’ve viewed your profile recently. It’s a useful way to gauge interest in your account and discover who might be following your content more closely.
Managing Your Profile View History
If you prefer to keep your activity private, TikTok allows you to disable this feature. Simply tap the settings gear icon in the same top-right corner where the eye icon appears. From there, you can toggle off profile view history. Keep in mind, though: if you turn off this feature, you won’t be able to see who visits your profile either.
This balance of privacy and insight gives you control over how much information is shared — and what you can see in return.
