A little history about these TVs: until 2017, LED TVs were produced; in 2017, factories producing displays started using new materials in production, so-called quantum dots. LG decided to start using the name Super, but the company’s marketers rejected the name because it wasn’t unique. Below, you can see how LG positioned its TVs in 2017.
NanoCell LG TV through 2020
Until 2020, LG promoted the NanoCell range as a high-tech solution alongside OLED TVs. At the time, NanoCell was perceived as a premium technology. However, by 2020, it was clear that the name was no longer associated with something exceptional and was gradually losing its place in the minds of buyers. In this regard, in 2020, new lines were announced – NANO and QNED, equipped with screens made on modern production lines using quantum materials. At the same time, the marketing promotion of NanoCell has been significantly reduced.
NanoCell LG TV after 2020
From 2020, the NanoCell has become a budget TV series, despite an active advertising campaign. For this lineup, the most affordable screens are used, which support only 8-bit color depth and are made of cheap materials.
Thus, since 2017, the NanoCell lineup, which once occupied the top positions in LG’s range, has gradually shifted to the very bottom, moving into the category of budget TVs.
