Who Makes Vizio TVs and Who Owns the Brand

Vizio designs its TVs in California but outsources all manufacturing to contract manufacturers, with production facilities in Mexico and Asia. Since December 3, 2024, Vizio has been a wholly owned subsidiary of Walmart, which acquired the brand for approximately $2.3 billion.

Who owns Vizio

Walmart completed its acquisition of Vizio on December 3, 2024, paying $11.50 per share in cash, about $2.3 billion in total (Walmart press release). The deal was announced on February 20, 2024, and closed after the federal waiting period expired.

Vizio is now a wholly owned Walmart subsidiary and no longer trades on the NYSE. At the time of the acquisition, Walmart said the two businesses would operate separately for the foreseeable future, with William Wang continuing as CEO.

Walmart’s main interest in Vizio is its advertising business. At the time of the acquisition, Vizio’s Platform+ segment, largely advertising on SmartCast, accounted for all of the company’s gross profit. SmartCast had more than 19 million active accounts. Walmart planned to combine this platform with its Walmart Connect retail media network.

Before the sale, Vizio was a public company controlled by its founder and management. An earlier sale attempt to a Chinese buyer in 2016 did not go through.

Who makes Vizio TVs

Vizio uses the OEM/ODM model: it specifies and designs its products, while outside companies source components and assemble the finished TVs. Its FY2023 annual report says all products are designed in California and manufacturing is outsourced to a diversified group that includes BOE, Foxconn, Innolux, KIE, Tonly, TPV and Zylux.

Several sources, including BGR, cite a 2024 TrendForce estimate that Innolux, BOEVT and AMTC could collectively handle nearly 80% of Vizio’s production following the Walmart acquisition. However, Vizio has not published an official breakdown of production by manufacturer, so these figures should be treated as estimates rather than confirmed production shares.

Supplier lists can differ because manufacturing partners change, the same corporate groups operate through different entities, and Vizio does not publish a factory list for individual TV models.

Where Vizio TVs are assembled

Vizio’s annual reports for FY2021 and FY2022 list manufacturing facilities in China, Mexico, Taiwan, Thailand and Vietnam. These countries were identified in earlier company reports; Vizio has not published a current country-by-country breakdown of its manufacturing operations.

No reliable source provides a current country-by-country breakdown of Vizio’s production. Claims that Vizio TVs are made exclusively in China or that none are made there do not match the company’s own filings. Vizio has not disclosed where its 2025 and 2026 TV models are manufactured. Mexico remains a major production hub for TVs sold in the U.S., while more manufacturers are shifting some assembly operations to the United States to reduce exposure to potential import tariffs and keep retail prices competitive.

How Vizio makes money

Vizio sells TVs at competitive prices and generates additional revenue through the software and advertising services built into them. Its SmartCast platform, now known as Vizio OS, provides access to streaming apps and advertising opportunities on the TV’s home screen and within the platform.

Walmart acquired Vizio partly to expand its advertising business. By combining Vizio’s TV platform with Walmart Connect, the retailer can reach customers while they watch TV and connect advertising exposure with its retail services.

In 2026, Walmart also began integrating its account system into Vizio TVs. Some newer models require a Walmart account to access Smart TV features and apps, although basic functions such as HDMI inputs and antenna TV can still be used without signing in.

Vizio previously tried other hardware products, including tablets and PCs, but its business is now focused on TVs and sound bars. Some owners also choose not to use SmartCast or Vizio OS and connect an external streaming device such as Roku or Fire TV instead.

How to check where your TV was made

1. Look at the rear label or sticker. Many sets indicate the country with wording such as “Assembled in” or “Made in.”
2. Check the retail box, which usually repeats the country of origin.
3. Look for the regulatory label with the model number and serial number. Vizio support may be able to confirm production details for that serial number if you contact them.
4. Do not rely on the model number alone. It identifies characteristics such as screen size, series and model year, but does not necessarily identify the factory.

Two TVs with the same model number can come from different factories or countries because Vizio works with several manufacturing partners.

What this means for buyers

• Country of assembly does not determine quality. Vizio uses several manufacturing partners, so the factory location alone tells you little about the quality of a TV. Check reviews and specifications for the exact model.
• Check the actual specifications. Marketing descriptions can be misleading. For example, a TV that accepts a 240 Hz signal through HDMI may still have a native panel refresh rate of only 120 Hz. Always check the panel’s actual refresh rate.
• Expect advertising and account integration. Vizio’s business model relies heavily on advertising, and Walmart acquired the brand partly for its Smart TV platform. Some newer models also require a Walmart account for smart features and apps.
• Compare competing brands. TCL and Hisense offer TVs in similar price ranges. Compare the specifications, picture quality and current prices of all three brands before buying.