Sony is a brand of the Japanese Sony Corporation (Sony Corporation), which produces various electronics. When it comes to television production, in 2009 the company’s management decided to change its television production strategy. As a result, the production of TVs has been transferred to the scheme of outsourcing (partly). This means that Sony itself develops TVs, and the TVs are assembled at Sony, as well as at third-party factories of electronics assemblers. It is now common practice that there are companies that own component manufacturing facilities and assembly factories. Companies that develop televisions, once the product model is ready, order production of the finished product from another company. Sony is no exception, with Apple being one prime example of this approach to product manufacturing. Outsourcing TV production has allowed the company to reduce costs and continue producing TVs, although this product segment is very complex and more unprofitable than profitable. Although in 2020, due to the global crisis caused by COVID, TV sales increased. Sony televisions are currently manufactured in the following countries.
Where is Sony made
Sony TVs, like many other electronic devices for Sony, are assembled by third-party OEM and ODM assemblers. One of the largest representatives of this production line is Foxconn.
Sony made in which country
Production of Sony TVs by outsourcing, assembly at third-party companies. India, Slovakia, Mexico, China, Russia. Production of Sony TVs in their own factories, Malaysia, Japan.
Production, assembly of Sony TVs in India
India is trying to provide jobs for its population, the large overpopulation and lack of work is forcing a very large number of people in India to live below the poverty line. To increase jobs and attract foreign investors to the country, the Indian government has imposed heavy taxes on imports of electronics, forcing companies to move the production of their products to India. So, too, Sony ordered TV production in India at Foxconn’s Chennai plant in 2015. Foxconn assembles TVs under the Sony brand. Sony televisions made in India are sold in India and are hardly exported to other countries.
Production, assembly of Sony TVs in Spain
Sony produced TV sets in Spain until 2010. In 2010, it was decided to close the factory in Spain. The factory was sold to Ficosa Corporation, which specializes in the production of components for the automotive industry. Production of Sony TVs in Spain has stopped.
Production, assembly of Sony TVs in Slovakia
There were two TV assembly plants in Slovakia. One was opened in 2007 in the city of Nitra. TV sets from this factory were sold in the East European markets. The second factory worked since 1996 in Trnava which produced parts for TV sets assembling. The factory in Trnava was gradually closed and the production of components became unprofitable.
The TV assembly plant in Nitra was one of the largest in Sony, with the capacity to fully supply the European market with TVs. There were 32 TV assembly lines at the plant. Due to a decline in TV sales in 2010, the plant was sold to Foxconn Corporation of Taiwan. Foxconn began assembling Sony televisions to order. The plant produces TVs for Sony, and Foxconn also assembles TVs at this plant for other customers. This plant produces an average of about 3 million Sony televisions a year. These televisions are shipped to European markets.
Production, assembly of Sony TVs in Mexico
In Mexico, the Sony factory was located in the city of Tijuana, but in 2010, this plant was also sold to Foxconn. The plant continued to produce Sony TVs under outsourcing scheme. TV sets produced in Mexico are supplied to North American markets.
Production, assembly of Sony TVs in Malaysia
Malaysia is the main development and production location for Sony products. Malaysia has two R&D centers in Selangor and Penang, and TV manufacturing plants in Bangi, Selangor. Most Sony televisions are made in Malaysia. TV sets produced in Malaysia are exported to Asian countries, Africa and many other countries.
Production, assembly of Sony TVs in China
TV sets are assembled in China, mainly for the Chinese market. They are produced by Foxconn. Since Foxconn has about 20 factories in China, it is hard to say where the TVs are assembled. But it does not really matter.
Production, assembly of Sony TVs in Japan
Sony only makes TVs in Japan for the domestic market. Sony has a pretty strong TV sales position in Japan and is said to still have several active assembly lines.
Production, assembly of Sony TVs in Russia
In Russia, the production of Sony TVs is organized in the city of Tver under the outsourcing system, at the production facilities of Jabil Circuit. Sony TVs have been assembled at this facility since 2009.
Note that there is nothing wrong with Sony TVs being assembled by another company. In today’s environment, this is normal.