Here is the recommended settings for the TV LG series UF770V. In the UK, a slightly different markings, namely UF772V. TV screen sizes are 40, 43, 48, 49, 55, 60, 70 inches.
So even though the factory setting image, make small adjustments you can get a nice picture on the TV.

The backlight can be adjusted from 35 in the dark, up to 100 in the afternoon sunlight.

Picture

Picture Mode ISF Expert 1
Backlight 32
Contrast 100
Brightness 48
Energy Saving Off
H Sharpnes 0
V Sharpness 0
Color 50
Tint 0

PICTURE OPTIONS

PICTURE OPTIONS 

Noise Reduction off
MPEG Noise Reduction off
Black Level Low
LED Local Dimming Off
TruMotion Off

Expert Control

Dynamic Contrast Off
Super Resolution Off
Color Gamut  Standard
Edge Enhancer Off
Color Filter Off
White Balance red -7, green -13, blue -2
 Expert Pattern  Off
 Gamma  2.2
Pattern Outer
Aspect Ratio Just Scan
local dimming  Low

WHITE BALANCE

WHITE BALANCE

Color Temperature Warm2
Method 2 Points
Pattern Outer
Point High
Red -7
Green -13
 Blue  2
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