- https://toshiba-tv.com/ – Official website of Toshiba TVs manufactured by Vestel (Turkey). These models are distributed in Western Europe and Ukraine.
- http://tvna.compal-toshiba.com/us/en/ – Official website of Toshiba TVs in the United States. In North America, the Toshiba TV brand is owned and managed by Compal Electronics, Inc.
Toshiba TVs — 2018 Overview
Toshiba had been experiencing losses in the North American television market, which led to the decision to sell its TV business in the region. This sale was completed in early 2015. The manufacturing facilities (including the plant in Mexico) and the rights to sell Toshiba-branded TVs in the U.S., Canada, and Mexico were acquired by Compal Electronics, which continues to produce Toshiba televisions.
Following this acquisition, Toshiba TVs are no longer listed on Toshiba’s official Japanese website. The Toshiba TV brand is now managed independently by its current owner and no longer has any connection to Toshiba Japan. The current owner assembles televisions using components sourced from various manufacturers.
Market Position and Model Range
Since the change in ownership, both the number of models and their overall quality have changed significantly.
- In 2014, Toshiba ranked 8th in global TV sales with a 3.4% market share.
- By 2017, Toshiba had dropped out of the top 10, with sales accounting for only about 2% of total TVs sold.
In 2018, Toshiba offered just over ten TV models, and their specifications were relatively basic — featuring low-cost panels and limited functionality. The main selling points included support for popular streaming services such as Netflix, Prime Video, PlayStation Vue, HBO, and Amazon Alexa integration.
These televisions were marketed as affordable, budget-friendly options, appealing primarily to consumers who still associate the Toshiba name with the quality and innovation of its earlier years.
By 2018, Toshiba’s lineup consisted of 12 models, differing mainly in panel quality and screen resolution.
2018 Toshiba TV Comparison Chart
| Brand | Model | Year | Panel Type | Screen size (inches) | Series | Refresh Rate (Hz) | Bit screen | Screen resolution | Speakers | Tuner | Ports |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Toshiba | TF-50A810U19 | 2018 | LED | 50 | 8 | 60 | 8bit | UHD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 43LF421U19 | 2018 | LED | 43 | 4 | 60 | 8bit | Full HD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 49LF421U19 | 2018 | LED | 49 | 4 | 60 | 8bit | Full HD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 43LF621U19 | 2018 | LED | 43 | 6 | 60 | 8bit | UHD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 50LF621U19 | 2018 | LED | 50 | 6 | 60 | 8bit | UHD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 55LF621U19 | 2018 | LED | 55 | 6 | 60 | 8bit | UHD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 32L220U | 2017 | LED | 32 | 2 | 60 | 8bit | HD | 2x5W | ATSC/QAM | 2xHDMI; 1xUSB |
| Toshiba | 32L220U19 | 2018 | LED | 32 | 2 | 60 | 8bit | HD | 2x5W | ATSC/QAM | 2xHDMI; 1xUSB |
| Toshiba | 49L510U18 | 2018 | LED | 49 | 5 | 60 | 8bit | Full HD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 55L510U18 | 2018 | LED | 55 | 5 | 60 | 8bit | Full HD | 2x10W | ATSC/QAM | 3xHDMI; 1xUSB |
| Toshiba | 32LF221U19 | 2018 | LED | 32 | 2 | 60 | 8bit | HD | 2x6W | ATSC/QAM | 3xHDMI; 1xUSB |
