Braun was founded in Germany, but throughout its history, the company has changed ownership several times. Today, not every product carrying the Braun brand is manufactured directly by Braun or its current owner. Some products are produced by other companies under licensing agreements, while others are manufactured by authorized partners.
As a result, when you purchase a product bearing the Braun logo, you may actually be buying a product manufactured by a completely different company. Understanding who owns the Braun brand and who is responsible for producing different categories of Braun products can therefore be quite confusing.
Who manufactures Braun products?
| Braun product category | Company responsible |
|---|---|
| Kitchen appliances — blenders, food processors, hand mixers, etc. | De’Longhi |
| Irons | De’Longhi |
| Some household appliances | De’Longhi |
| Electric shavers | Braun / P&G |
| Electric toothbrushes | Braun / P&G under the Oral-B brand |
| Medical/health products | Licensed manufacturers, depending on product |
| Watches and clocks | Licensed manufacturers |
Braun Household and De’Longhi
After Procter & Gamble acquired Braun, the company decided to separate Braun’s household appliance business from its other operations. In 2012, De’Longhi acquired the Braun Household business, including its production assets, inventory, related patents, and the rights to use the Braun brand for specific categories of household appliances.
From January 1, 2013, De’Longhi took full control of the Braun Household business and became responsible for developing, manufacturing, and selling a range of products under the Braun name. These products include blenders, hand mixers, grills, toasters, coffee makers, kettles, and irons.
It is important to clarify that De’Longhi did not acquire the Braun brand as a whole. Procter & Gamble retained ownership of the Braun brand, while De’Longhi acquired the Braun Household business and received a perpetual right to use the Braun name for the relevant product categories.
Electric Shavers
Electric shavers are one of the most well-known product categories of the Braun brand. Braun has a long history in electric shaving, with its shavers recognized for their distinctive design, advanced shaving technology, and focus on everyday comfort.
The Braun brand is owned by Procter & Gamble (P&G). Electric shavers are part of Braun’s personal-care business, which remains under P&G. The company is responsible for the development and global marketing of Braun electric shavers and related shaving products.
Braun offers electric shavers across several product series, including Series 3, Series 5, Series 6, Series 7, Series 8, and Series 9. The different ranges are designed to cover various price levels and user requirements, from basic everyday shaving to more advanced models with flexible shaving systems and integrated cleaning and charging stations.
Depending on the model, Braun electric shavers can include features such as multiple cutting elements, flexible shaving heads, wet and dry operation, rechargeable batteries, precision trimmers, and automatic cleaning systems. The higher-end models are designed to provide a close and comfortable shave while adapting to the contours of the face.
Today, electric shavers remain one of the key product categories associated with Braun, alongside other personal-care products such as beard trimmers and grooming devices.
Electric Toothbrushes
Electric toothbrushes are an important part of the Braun and Oral-B product history. Both brands are owned by Procter & Gamble (P&G).
Today, electric toothbrushes are primarily sold under the Oral-B brand. The product range includes basic rechargeable models as well as advanced iO series toothbrushes with multiple cleaning modes, pressure sensors, timers, smart connectivity, and other features.
P&G is responsible for the development, production, and marketing of Oral-B electric toothbrushes. Therefore, when it comes to electric toothbrushes, the products carrying the Oral-B name belong to the Procter & Gamble business, while Braun remains part of the same corporate ownership.
Watches and Clocks
Watches and clocks are another product category associated with the Braun brand. Braun became known for watches and clocks through its distinctive minimalist design, which reflects the brand’s traditional German design philosophy.
Today, Braun watches and clocks are produced by licensed manufacturers that have obtained the rights to use the Braun brand for these products. The products are developed and manufactured separately from Braun’s core personal-care business.
The range includes wristwatches, alarm clocks, wall clocks, and other timekeeping products, with Braun’s characteristic emphasis on simple forms, clear displays, and functional design. The Braun name and design heritage remain closely associated with these products, even though they are manufactured by external companies.
Medical and Health Products
Braun also offers a range of medical and health products, including thermometers, blood pressure monitors, ear thermometers, and other personal health devices.
The Braun brand is owned by Procter & Gamble (P&G). However, medical and health products sold under the Braun name are produced through specialized manufacturers and partners, depending on the specific product and market.
Braun is particularly well known for its ThermoScan ear thermometers and other temperature-measuring devices. These products are marketed under the Braun brand and are designed for home health monitoring and everyday use.
