Sony TVs are pretty good, but unfortunately, this brand is losing popularity in the US and Europe mainly because of the price, which is higher than most similar-class TVs from other manufacturers. Still, Sony’s picture quality is better, and customers appreciate this brand; for example, Sony TVs are popular in Japan. Sony has good mid-range and high-end TVs, but OEMs produce budget models. Sony tries to produce TVs with all the new technological advances in mind, so there are OLED TVs in the lineup. 

In 2024, Sony radically changed its approach to model numbers, organizing them logically and making them more accessible to customers.

Sony TV model number structure since 2024

Prior to 2024, Sony TV model numbers were very confusing and it was possible to understand what class of TV you were buying, but it was quite time consuming to understand and search for information. With the new model numbers, the model number structure is now clearer and consists of four blocks.

  1. Model Year
  2. Screen size
  3. TV line
  4. Series and Model

In the figure below, you can see which blocks the model number consists of.

Sony Bravia TV model number structure by year

The model number has changed over time, so I decided to put together a small table that will give you a visual indication of which period the model number of the Sony TV you are interested in belongs to.

year/countryUS EuropeJapan

Sony TV model number decode

Since Sony changed the model number structure in 2024 and started to position its TVs by series, you may come across a Bravia 3 or Bravia 9 TV using the Bravia brand. This means that Sony has decided to position its TVs more by series, so when choosing a TV, you should pay more attention to its commercial name. For example, you can quote TV names such as

BRAVIA 9 65″ Mini LED QLED 4K HDR Google TV (2024) model K-65XR90
BRAVIA 8 65 class OLED 4K HDR Google TV (2024) model K-65XR80

As you can see from the example, the model numbers are almost identical, and it is impossible to tell that the TVs belong to different classes. In this case, the Bravia 9 is an LED TV, although with a mini LED screen, such a screen is more expensive to produce. The Bravia 8 model is an OLED TV. An OLED TV is better in terms of picture quality, but here, the price plays a role in the series designation; a more expensive TV that is inferior in terms of picture quality belongs to a higher series simply because of the price.

Here’s how to decode the model number of a 2024 Sony TV.

  • K – the letter in front of the model number indicates the year the TV was developed, 2024.
  • 65 – the size of the screen diagonal in inches.
  • XR – type of processor in TVs, XR Processor, this is a trademark registered by Sony, in previous years such processors were called with artificial intelligence or cognitive processor. In fact, it is an ordinary processor manufactured by a specialized company, the video chip supports 4K resolution, 120Hz and HDMI ports of 2.1 standard.
    • KD – conventional processors, usually previous generations or simplified, these TVs are usually produced by OEMs for Sony. These are mid-range and budget class TVs.
    • S – super-budget series of TVs, minimal specifications, OEM production, TVs sold under the Sony brand.

Sony TV model numbers 2021-2023.

Between 2021 and 2023, Sony made the model numbers the same worldwide, possibly due to the transition to the Google TV operating system.

Explanation of the Sony TV model number using the example of model XR-65A90J:

  • XR – High-End TV; such TVs are designed and assembled in Sony factories. XR is a trademark registered by Sony for marketing purposes.
    • XRJ is a high-end TV for Japan.
    • KD is a budget TV with a cheap screen and minimal specifications. These TVs can be assembled by OEMs.
    • KJ is a budget TV for Japan.
    • KE – TV assembled for the UK.
  • 65 – Screen size in inches
  • A – OLED TV
    • R – Low budget segment, used in some countries only
    • W – Medium budget segment, used in some countries only
    • S – mid-range TVs, a budget segment in Europe and the US.
    • X – Premium TVs.
  • 9 – TV series
  • 0 – TV model
  • J is the year of TV release, in this case, 2021.

CJ, CK, CL: You may also see these model numbers; these are TVs that are shipped for sale to large retailers such as Costco in the US. These TVs may have minor technical differences.

Sony TV model number Europe since 2016 (2016-2020)

From 2016 to 2020, for Europe and some other countries, Sony TVs have a slightly different model number designation. The letter representing the year of development is shown immediately after the screen size and class of the TV; it has been moved from the end of the number to the middle. There are more symbols in the number itself, and the last two digits indicate the construction of the TV. I will not explain the meaning of the symbols in detail in this section, but I will explain it in more detail later, using TVs manufactured since 2013 as an example.

Sony TV models number 2013-2023  North America and old model number Europe 2013-2015 years.

Sony changed the model numbers in 2013 due to the release of significant differences that needed to be indicated in the model number, such as Smart TVs or TVs with 3D support. The new model number format was used from 2013 to 2023 in North America and Europe from 2013 to 2015 and 2021 to 2023.

So, more about the model number: Although it is similar to the 2021-2023 model number mentioned above, at that time, TVs had technologies that are now outdated or, on the contrary, have become standard and no longer need to be mentioned in the model number.

Here’s how the model number of the 2013 Sony TVs can be explained. 

  • XBR is a line of premium TVs. Since 2015, all 4K TVs in the North American market have been labeled XBR. As of 2021, it is no longer used and will be replaced by XR.
    • KD – TV with standard processor, UHD (4K) resolution.
    • KDL – TV with a standard processor, Full HD resolution or lower.
    • KE – TV designed for the UK.
    • XRJ – XR cognitive processor, TV made for Japan
    • KJ – budget segment TVs for the Japanese market.
  • 75 – TV screen size in inches.
  • X – premium TVs.
    • R – low-end TVs with minimal features, budget segment.
    • W – mid-range TVs with optimal parameters and budget segment, but slightly better than R.
    • S – mid-range TVs
    • Z – TVs with 3D before the 2017 release year, after 2017 means 8K resolution.
    • A – OLED TVs
  • 9 – series
  • 50 – model in the series
  • G – model of 2019 release year

While most TVs had Full HD screens from 2013 to 2015, the situation changed in 2016, and TVs with 4K screens became a mass segment. There was also a tendency to reduce the number of models, so the R and W models were gradually phased out.

How to find out the year of manufacture of your Sony TV by model number

If you want to know the year of your Sony Bravia TV, look at the model number – it has a letter that stands for the year of manufacture. Sony releases a particular TV model for about one year, from the second quarter to the second quarter of the following year. For example, the XR-65A90L TV model (model year 2023) will be released from the second quarter of 2023 through the second quarter of 2023. Below is a list of matching letters and year of release for Sony TVs.

  • A – 2013
  • B – 2014
  • C – 2015
  • D – 2016
  • E – 2017
  • F – 2018
  • G – 2019
  • H – 2020
  • J – 2021
  • K – 2022
  • L – 2023

From 2024, since the number format has been changed, the year can be recognized by the new format, e.g. K-65XR90.

K -2024

What Bravia means in Sony TVs

Bravia, “Best Resolution Audio Visual Integrated Architecture,” is a marketing name registered by Sony. It is used for Sony TVs as a recognizable TV brand and was meant to emphasize the uniqueness of the TVs. Bravia was also used for Sony mobile phones, but that was an experiment. Now Bravia is only used for Sony televisions. Over the 18 years, the name has become very closely associated with TVs; Sony Bravia is now seen as something unique, and many people think that Sony TV and Sony Bravia are different TVs. In 2024, the Bravia name was taken to a new level and Sony TVs were now called Bravia 3, Bravia 7 or Bravia 9.

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  1. is it possible to have a 2021 model of Sony BRAVIA TV of this model number KD-55A9G even when G stands for 2019?

    • Production of this model should have ceased in the third quarter of 2020. See the sticker on the back of the TV for the release date. But you can still find this model on sale today.

  2. I want to buy a Sony tv from Bangladesh,which models are permitted to Bangladesh in 2022..I can’t find out this…

  3. Hi, I just saw on YouTube of Sony TV ad for XR X90S. It was uploaded 5 days ago. What does the S stands for since 2022 is K.

  4. Sony 2021 models use the letter “J” (KD-43X80J, XR-55A90J,…)
    I’d guess Sony skipped “I” (after “G” in 2020) because “I” is graphically too close to “1” and this could be confusing during a call between the customer and support.

  5. Hi I just bought the Sony 85 inch x900h model. This model supports IMAX Enhanced. Does that mean in the near future this model can update to IMAX Enhanced?? Please explain what IMAX Enhanced Supported Model means X900H??

  6. Hi…Great posting. Thank you! You wouldn’t happen to have another post or a link sharing knowledge of each series and what key or special or ideal features and components would be offered in those series’?

    Oh and if this reply is a general public reply kindly delete it. I have no desire to become a trolls focus.

    Would you consider replying back or do you have the time to?

    Question…. Some tv’s have model no.s like KD-43X750FKD. What do these mean to us consumers? Thanks.

    Why I ask…So I thought I wanted the XBR43X850G or 750G or….Because Sony detailed the specs in such a way I lit up. And I didn’t want anything bigger given the small space I had planned it to go. It’s sale price was also around 549.00 CAD and to me that seemed like a great deal for a Sony and what it was offering. Now it’s around 650.00. AND because of my locale I cannot buy it unless through AND their 30 day replacement or return window is disappointing and I know zero about the separate offers for extended warranties or the company’s handling them, or can they be trusted… Plus I definitely will never want to ship a tv or any other device for repair! So I feel I should buy locally for those reasons alone. But back to what I started. I only just learned that the 43 inch XBR G year/ series….heck I am mixing it all up already! These tv’s have 7.0 Android TV…Booooo. And no ability to upgrade…BOOOOOOO! Okay but really I thought for such little money the model I found online could have been a pretty decent tv. What do you think? So now I am frustrated again by what I just learned of the 43″. I still want a Sony….but which one….there are too many to go through when I don’t even know what those differences between all the different series’ they have. Do I wait to see if the H year/ series 43″ will have Android 10.0…do I need 10.0? Do I go for the 49 inch G series which is upgradeable at some point I read. and priced around 699.00 CAD…again at 4maz0n. Is it going to be a good tv for me? I think it maybe it could be. What do you think? I don’t want to invest a ton of money especially when a more expensive model may just be loaded with unnecessary bells and whistles or just more options than I would really ever need. I only need a smallish but no less than 43″, I believe I am stuck with yet reluctant towards LCD/LED…no Oleds or plasma…so what other choice is there…none as far as I know.
    Personally my under 5 year LG went black screen on me and with flashlight can barely make out the images. Truly not happy as you might imagine. Never dropped, no road trips after its arrival, never even ran it 20K hours and this is why I will not invest big in a tv. My 30 year old Hitachi CRT tv is perfect aside from it occasionally won’t turn on and it weighs about as much as a car…slight exaggeration there. It collects dust and not been plugged in for a couple of years now. I actually managed to carry it outside to my front stoop the other day…just have to muster up the strength now to get it out to the curb. Sorry, got off track there. I still would like a decent little tv, not an outrageously extreme tech with a high price tag tv. One with lots of colour, a decent panel of setting options around colour/visual preferences in the settings, definitive visuals, smart os upgradeability, Ethernet port, dual band modem 5G and the other one 3G…if that is even an option for tv’s? IDEALLY it would be good to have at least 2 each of the HDMI and USB ports, all the regular sets of av/ and S cable and jack inputs…not that I have ever used the S jack input….it would also be nice if placement of ports etc were on the back and the side, a sensible and user friendly UI…A customizable UI would be lovey for sure, Parental Controls, Voice controlled…am I going overboard now? Miracast ready, conveniently responsive, crash-less/ smooth running…processor speed more than fair to better or best…I honestly don’t know what I would require or if there choices in tv processors. This will be another trip to the Goggle. Safe, secure and Hassle-free browsing, downloading/ and or streaming capability, Browser choice…yes please? Decent speakers for a tv and optimal speaker placement is important too…NO sound bars, they just amplify bass to me and are noise makers in my experience. I like to hear audio, I don’t appreciate it when it pierces my skull. Lol, but seriously that is how sound bars have affected me so a for sure hard pass. Thanks again for reading along. I think that about covers it. Aside from the locale and the inability to upgrade I thought the 43″ would have been a good choice but now I need to look at what else is similar and available to me. I am curious to hear back from you, if you would be so kind. If I knew that I would be “OKAY” using a modified Kodi run streaming box, and which of those boxes would be most reliable I could go that way also. So much to browse online and one group or site says one thing but then to find conflicting information elsewhere forces one to reassess to where the researcher then finds other possibilities to which requires additional research, and after taking it all in it inevitably has left the researcher or “me” confused and undecided, and no closer to a decision. I have spoken to sales people, goggled (intentional misspell) and read posting and chart after posting and chart and ….Over hundreds of hours and still undecided. Unable to get to that point of contentment or confidence in my choice. Life also gets in the way and I go offline, and when I finally get back to it I have to basically review it all or start again because I wasn’t able to retain it, where I left off or even make sense of much of it. I wish I were different in that way. To be honest I have been playing around with the idea of cord cutting for more than 5 years. Ah well. If you managed to read through my ramblings and you’re up for it, I would love it if you had some suggestions for me to go off of. If not I can understand. Thank you either way.

    Warm Regards,



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