In 2017, Samsung took a different approach to TV development, aiming to move beyond conventional models and focus on design as a defining feature. This vision led to the creation of the Lifestyle TV series—a lineup where each television was crafted for a specific use case and aesthetic.
The Frame was designed to blend into interior spaces, featuring customizable bezels and an Art Mode that allows it to resemble a framed picture when not in use.
The Terrace targeted outdoor viewing, built to operate reliably under terraces and in partially open environments.
The Premiere introduced laser projection to the lineup, offering an ultra-short-throw “laser TV” concept for large, cinematic images at home.
The Sero stood out with its rotating screen, seamlessly switching between horizontal and vertical orientations to match mobile content.
The Serif focused on form as much as function, presenting a distinctive TV design with integrated legs that make it look like a standalone piece of furniture.
The Moving Style expanded the Lifestyle concept with a TV mounted on a mobile stand with wheels, allowing it to be easily moved from room to room and adapted to different viewing scenarios.
Samsung TV The Frame series
The Frame series first appeared in 2017 and immediately stood out thanks to its original idea: a TV that can look like a work of art. Its distinctive feature is the ability to install interchangeable frames that resemble traditional picture frames. These frames, available in a variety of colors and styles, allow users to update the appearance of their TV over time and match it to their changing interior design.
The Frame, designed primarily for wall mounting, also has an Art Mode. When the TV is not being used for viewing, the screen can display famous works of art or personal photos, which requires a special subscription that costs about $50 per year.
However, it is worth noting that Art Mode does not turn off the TV. The display remains active, which means that it continues to consume electricity even while displaying works of art.
This concept has proven to be very popular, and Samsung continues to improve The Frame, releasing new TV models every year. Over time, the series has evolved from standard LED panels to QLED technology, resulting in improved brightness, color reproduction, and overall image quality. Below is an overview of the models released over the years.
The Frame TVs by Year
The Frame televisions use the model code LS03. For example, the LS03F version corresponds to the 2025 model year. In practice, the complete model number is much longer than the shortened series name. A code such as QN65LS03FAFXZA includes additional details beyond the product family, such as the sales region, screen size, and the year of release.
For a deeper breakdown of how Samsung TV model numbers are structured and what each part represents, see the article “Decoding Samsung TV Model Numbers.”
| Year | Screen Sizes (inches) | Model Numbers | Key Features | Display Technology |
|---|---|---|---|---|
| 2017 | 43″, 55″, 65″ | LS003 | Introduced customizable frames, Art Mode, and separate One Connect Box. | LED |
| 2018 | 43″, 49″, 55″, 65″ | LS03N | Expanded size options, improved Art Mode, and updated One Connect Box. | LED |
| 2019 | 43″, 55″, 65″ | LS03R | Added a 32″ and 75″ size; transitioned to QLED displays with enhanced picture quality. | QLED |
| 2020 | 32″, 43″, 50″, 55″, 65″, 75″ | LS03T | Improved Art Store library, enhanced energy efficiency in Art Mode. | QLED |
| 2021 | 32″, 43″, 50″, 55″, 65″, 75″ 85″ | LS03A | Slimmer design, additional frame colors, and improved contrast. | QLED |
| 2022 | 32″, 43″, 50″, 55″, 65″, 75″, 85″ | LS03B | Introduced Matte Display to reduce reflections, larger 85″ option. | QLED |
| 2023 | 32″, 43″, 50″, 55″, 65″, 75″, 85″ | LS03C | Enhanced matte finish, upgraded Art Mode interface, and more artworks available in the Art Store. | QLED |
| 2024 | 32″, 43″, 50″, 55″, 65″, 75″, 85″ | LS03D | Improved AI upscaling, better energy efficiency, and further enhancements to Art Mode. | QLED |
| 2025 | 32″, 43″, 50″, 55″, 65″, 75″, 85″ | LS03F | Matte anti-glare screen, The Frame – QLED, One Connect Box. The Frame Pro – Neo QLED 4K, Wireless One Connect Box | QLED |
The Serif series TV Samsung
The Serif TV series was officially launched in 2017, although some sources mistakenly list 2016. The concept was shown at the end of 2016, and the TVs went on sale the following year. The design was inspired by retro televisions from the 1980s. The TV featured a large frame on legs and a wide, flat top that could be used as a small shelf, for example for a flower pot.
The first 40-inch model was not popular. Its bulky look did not fit the growing trend of thin wall-mounted TVs, so Samsung suspended updates to the series in 2018. In 2019, Samsung brought The Serif back with new screen sizes: 43, 48, 55, and 65 inches. Historically, the series has usually been updated every two years.
Overall, The Serif models remain relatively moderate in size, since very large TVs would reduce the main design idea, including the ability to place objects on top.
Samsung The Serif TVs by Year
| Year | Screen Sizes (inches) | Model Numbers | Key Features | Display Technology |
|---|---|---|---|---|
| 2017 | 24″, 32″, 40″ | LS001 | Initial release with bold, 360° design and detachable legs. | LED |
| 2019 | 43″, 49″, 55″ | LS01R | Redesigned with QLED display, improved resolution, and NFC for music streaming. | QLED |
| 2020 | 43″, 48″, 50″, 55″, 65″ | LS01T | Enhanced brightness, SmartThings compatibility, and Ambient Mode+. | QLED |
| 2022 | 43″, 48″, 50″, 55″, 65″ | LS01B | Improved energy efficiency and enhanced contrast with QLED technology. | QLED |
| 2024 | 43″, 48″, 50″, 55″, 65″ | LS01D | Improved AI features, better energy optimization, and new eco-friendly packaging. | QLED |
The Terrace series TV Samsung
The Terrace series from Samsung’s Lifestyle range was introduced as outdoor TVs specifically designed for use under canopies or sheltered outdoor areas. Before that, small companies modified conventional indoor TVs by adding protective layers of varnish to electronic circuit boards, sealing the casing, and adding cooling to make them more moisture-resistant.
The first models, including the QN55LST7T, QN65LST7T, and QN75LST7T, were released in 2020. However, these models encountered a number of problems. Some users, unaware of the TVs’ limitations, placed them under awnings, where they were still exposed to wind-borne rain. In addition, the screens, being standard indoor models, could not withstand temperature fluctuations, which led to breakdowns, screens overheating, and dark spots appearing on them.
To solve these problems, Samsung delayed the release of some models, so the LST9T models were not introduced until 2021. After the release of the LST9T, the LST7T was listed on Samsung’s website as a 2021 model when, in fact, it had been on sale since 2020.
Despite these setbacks, Samsung continued to offer the Terrace series, introducing an 85-inch model in 2023 and releasing the second-generation Terrace LST9D and LST7D TVs in 2024.
Samsung The Terrace TVs by Year
| Year | Screen Sizes (inches) | Model Numbers | Key Features | Display Technology |
|---|---|---|---|---|
| 2021 | 55″, 65″, 75″ | LST7TA | Anti-reflection, IP55-rated, 2000-nit brightness | QLED 4K |
| 2022 | 65″, 75″ | LST9TB | Higher brightness for full sun, IP56-rated | QLED 4K |
| 2023 | 55″, 65″, 75″,85″ | LST7C | Partial Sun (QN85LST7C), Full Sun (QN85LST9C) | QLED 4K |
| 2024 | 55″, 65″, 75″ | LST7D | Partial Sun | QLED 4K |
| 2024 | 65″, 75″ | LST9D | Full Sun | QLED 4K |
The Sero series TV Samsung
The Sero series was introduced in 2020 with the QN43LS05T model. It featured a distinctive 43-inch design with a rotating screen that could change orientation based on the position of a connected smartphone. When synced with a phone, the TV automatically switched between portrait and landscape modes to match the device.
In 2022, Samsung released the second generation of the model, the QN43LS05B.
While the rotating concept was unusual, it did not gain wide popularity. Portrait-format content remains limited, since most films and TV shows are produced in landscape format. In addition, the design is not well suited for larger screen sizes. No further updates to The Sero series have been released since 2022.
The Premiere series TV Samsung
Samsung introduced its line of laser projectors under the Laser TVs or “The Premiere” brand in 2020. This launch coincided with a period when laser TVs were becoming more common in the market, especially from Chinese manufacturers. In 2024, Samsung updated the series by enhancing the projectors with the Tizen operating system, turning them into versatile laser TVs capable of streaming video directly through apps.
Despite their compact size, such devices have limitations that prevent widespread adoption:
Viewing conditions : Optimal performance requires a darkened room and a specially screen or wall treated with reflective paint.
Color Spectrum Problems : Laser projectors reproduce colors in a very narrow range (wavelengths of red, blue, green). This limited spectrum can strain viewers’ eyes due to prolonged exposure to these precise frequencies, resulting in discomfort.
Samsung The Premiere TVs by Year
| Year | Models | Key Features | Technology |
|---|---|---|---|
| 2020 | LSP9T, LSP7T | Ultra Short Throw, HDR10+ certification, 4K resolution, Filmmaker Mode, Acoustic Beam surround sound | Triple Laser (LSP9T), Single Laser (LSP7T) |
| 2024 | LPU9D, LPU7D | 130″ (LPU9D) and 120″ (LPU7D), Ultra Short Throw, HDR10+, 4K Smart Projector, enhanced brightness, built-in speakers | Triple Laser (LPU9D), Single Laser (LPU7D) |
The Movingstyle
The Samsung 27-inch Class The Movingstyle LSM7F is a compact, portable TV with a 27-inch screen, designed for flexible use in different rooms without the need for permanent installation. It can be mounted on a wheeled mobile stand, allowing the screen to be easily moved around the house and used wherever it is most convenient, or simply placed on a table.
The TV includes a built-in battery that provides up to 3 hours of operation at minimum settings, or around 1 hour when watching high-quality content.
Its display offers QHD resolution (2560 × 1440) and a 120 Hz refresh rate for smoother motion. The touch screen makes it possible to control content directly, much like using a tablet. The Movingstyle runs on the Samsung Tizen Smart TV platform and supports popular streaming applications along with wireless connectivity features.
In essence, it functions as a fairly large tablet, and Samsung introduced this format to see how it would be received by consumers.
