Last updated: October 7, 2026
Samsung Lifestyle TVs are televisions designed to be part of the interior rather than simply placed in front of the viewer. Samsung developed this product category for people who want a TV to fit a particular room, furniture arrangement, or lifestyle.
The Lifestyle TV family includes several different product concepts. The Frame is designed to look like a picture frame when it is not being used as a conventional TV. The Serif focuses on furniture-style design, while The Sero has a rotating screen that can switch between horizontal and vertical orientations. The Terrace is designed for outdoor use.
Samsung has also included products such as The Premiere projectors and newer portable products like The Movingstyle in its broader Lifestyle product portfolio. These products are different from conventional TVs, but they follow the same idea of combining a display with a specific lifestyle or interior use.
The lineup has changed over the years. The category grew out of The Serif (designed by the Bouroullec brothers, 2015) and The Frame (2017). Some series have received regular yearly updates, while others have had only a few generations. Below you will find every series, the model code for each year, the screen sizes that were sold, and what actually changed between generations.
Samsung Lifestyle TV series
| Series | Main purpose | First introduced | Availability |
|---|---|---|---|
| The Frame | TV designed to look like artwork | 2017 | Active, updated almost every year |
| The Serif | Design-focused TV that works as furniture | 2015 (first generation); Serif 2.0 in 2019 | Sold in selected markets |
| The Sero | TV with a screen that rotates between horizontal and vertical | 2019 (South Korea); global release in 2020 | Limited, depends on region |
| The Terrace | Outdoor TV | 2020 | Active |
| The Premiere | Ultra-short-throw laser projector with Tizen smart TV | 2020 | Active, check regional availability |
| The Movingstyle | Portable 27″ touchscreen on a rolling stand | 2025 | Active |
Samsung The Frame
The Frame was shown at CES 2017 and went on sale in June 2017. Samsung worked with designer Yves Behar to make a TV that sits flush against the wall and turns into a framed picture when you are not watching. Magnetic bezels in different colors and finishes can be swapped over time, and a motion sensor can switch the screen on and off depending on whether anyone is in the room.
Art Mode shows artwork or your own photos when the TV is not in use. Personal photos do not require a subscription; Samsung’s Art Store library of artworks is a paid service (historically about $50 a year in the US, so check current pricing). Art Mode does not switch the screen fully off, so it still uses power, but less than normal viewing.
Samsung The Frame model numbers by year
Frame models contain LS03, followed by a letter for the model year. The first generation used the one-off code LS003. For the full anatomy of a Samsung model number (region, size, year, hardware version) see our guide to decoding Samsung TV model numbers.
| Year | Model code | Screen sizes | Panel | What changed |
|---|---|---|---|---|
| 2017 | LS003 | 55″, 65″ (43″ added late 2017) | LED (LCD) | First Frame: Art Mode, interchangeable bezels, Invisible Connection cable, No Gap wall mount, motion sensor |
| 2018 | LS03N | 55″, 65″ at launch | LED (LCD) | 4K with HDR10+, updated smart platform and Bixby; the 2017 43″ stayed on sale in some markets |
| 2019 | LS03R | 43″, 49″, 55″, 65″ | LED (LCD) | Refreshed range with the 49″ size |
| 2020 | LS03T | 32″, 43″, 50″, 55″, 65″, 75″ | QLED | First QLED Frame; much wider size range |
| 2021 | LS03A | 43″–85″ (32″ carried over) | QLED | Slim Fit wall mount; 85″ size |
| 2022 | LS03B | 32″–85″ | QLED | Matte, anti-reflection display |
| 2023 | LS03C | 32″ only | QLED | Only the 32″ model was refreshed; other sizes remained the 2022 LS03B (some retailers label them 2023) |
| 2024 | LS03D | 43″–85″ | QLED | Refresh of the main range; 32″ stayed on LS03C |
| 2025 | LS03FA (Frame) LS03FW (Frame Pro) | Frame: 43″–65″ Frame Pro: 65″, 75″, 85″ | QLED Neo QLED (Mini LED) | The Frame Pro debuts with a wireless One Connect Box; matte anti-glare screens; Samsung Vision AI |
| 2026 | LS03H (Frame) LS03HW (Frame Pro) | Frame: 43″–98″ Frame Pro: 55″–85″ | QLED Neo QLED | First 98″ Frame; 55″ Frame Pro; 144 Hz; Tizen OS 10 with One UI; up to seven years of software updates |
Sizes vary by region, so check your local Samsung site. The letter pattern after LS03 is: N = 2018, R = 2019, T = 2020, A = 2021, B = 2022, C = 2023, D = 2024, F = 2025, H = 2026. In the 2025 and 2026 lineups an A suffix marks the standard Frame and a W suffix marks the Pro.
Samsung The Serif
The Serif was designed by Ronan and Erwan Bouroullec. The first generation was a 40-inch set. The Serif 2.0 arrived in 2019 with larger 43″, 49″ and 55″ screens, a QLED panel and Ambient Mode, and went on sale from May 2019. Its I-shaped profile, detachable legs and flat top let you treat it like a piece of furniture. Because the design only works at moderate sizes, the series tops out at 65″.
Samsung The Serif models by year
| Year | Model code | Screen sizes | Notes |
|---|---|---|---|
| First generation | LS001 | 40″ | The original Bouroullec design |
| 2019 | LS01R | 43″, 49″, 55″ | QLED, Ambient Mode |
| 2020 | LS01T | 43″, 49″ (50″ in some regions), 55″, 65″ | AirPlay 2 and NFC support |
| 2022 | LS01B | 43″, 50″, 55″, 65″ | Released mid-2022; new finishes such as Cotton Blue followed in 2023 |
| 2024 | LS01D | 43″, 50″, 55″, 65″ | New Ivy Green and Cloud White finishes |
Samsung The Terrace, outdoor TV
Samsung introduced The Terrace in May 2020 as a 4K QLED outdoor TV in 55″, 65″ and 75″ sizes, with an anti-reflection coating, up to 2,000 nits of brightness and a matching weather-resistant soundbar. The first LST7T models were intended for shaded areas. Samsung followed in 2021 with the LST9T, which was built for direct sunlight.
That split still defines the range: LST7 models are the Partial Sun versions for covered patios and shaded spots, and LST9 models are the Full Sun versions for open areas. Samsung added an 85-inch Full Sun model (LST9C) in 2023. The current generation, LST7D and LST9D, uses Neo QLED, includes a built-in HDBaseT receiver, and the LST7D is rated IP56. Samsung’s Swiss site says it tolerates rain, moisture, dust and heat up to 50 °C.
Samsung The Terrace models by year
| Year | Model code | Screen sizes | Sun exposure | Notes |
|---|---|---|---|---|
| 2020 | LST7T | 55″, 65″, 75″ | Shade / partial | QLED 4K, about 2,000 nits, launched from $3,499 for the 55″ |
| 2021 | LST9T | 65″, 75″ | Full Sun | Built for direct sunlight |
| 2023 | LST7C / LST9C | Up to 85″ (LST9C) | Partial / Full | Neo QLED 4K; 85″ Full Sun model |
| 2024 | LST7D LST9D | 55″, 65″, 75″ 65″, 75″ | Partial Full | Neo QLED, built-in HDBaseT receiver, IP56 on LST7D; some retailers list these as 2025 |
Samsung The Sero, the rotating TV
The Sero (“vertical” in Korean) is a 43-inch 4K QLED TV on a motorized stand that rotates between landscape and portrait. It first went on sale in South Korea in spring 2019 and reached other markets in 2020 as the LS05T. A Galaxy phone can trigger rotation automatically when you mirror portrait content. The second generation, the LS05B (2022), added a wheeled stand and a solar-charging remote, in Navy Blue and Space White.
The concept stayed niche because most TV and film content is landscape and the rotating mechanism suits a 43″ panel better than larger ones. Availability depends on region, and LS05B is the generation most widely listed.
Samsung The Premiere, laser projector
Samsung announced The Premiere on September 2, 2020. The 4K ultra-short-throw laser projector came in two versions: the LSP9T (triple laser, up to 130″, up to 2,800 ANSI lumens, HDR10+ certified, 4.2-channel sound with Acoustic Beam) and the cheaper LSP7T (single laser, up to 120″, 2.2-channel sound). US launch prices were $6,499.99 and $3,499.99. Both run Samsung’s Tizen smart TV platform and support Filmmaker Mode, so they work as standalone streaming devices. Samsung refreshed The Premiere range in 2024.
What to know before buying: ultra-short-throw projectors need a dark room for the best contrast, and Samsung recommends a plain white wall or a dedicated projector screen. Brightness and contrast cannot match a bright OLED or Neo QLED TV in a sunny room, so a Premiere is for people who want a very large picture in a controllable space.
Samsung The Premiere models
| Year | Models | Image size | Light source | Notes |
|---|---|---|---|---|
| 2020 | LSP9T | Up to 130″ | Triple laser | HDR10+ certified, 2,800 ANSI lumens, Acoustic Beam sound, can sit about 11 cm from the wall |
| 2020 | LSP7T | Up to 120″ | Single laser | Lower price, simpler audio |
| 2024 | LPU9D, LPU7D | 130″ / 120″ class | Triple / single laser | Refreshed range with Tizen smart TV features |
Samsung The Movingstyle, portable touchscreen
The Movingstyle (LSM7F, 2025) is a 27-inch QHD (2560×1440) touchscreen at up to 120 Hz, with HDR10+ and Samsung’s Tizen platform. It sits on a rolling stand that can rotate the screen between landscape and portrait, or you can detach it and use the handle as a kickstand. A 69.3 Wh built-in battery runs it for up to about three hours without a cable. It also gives access to more than 4,000 artworks in the Samsung Art Store.
[…] This lineup also includes projectors and portable screens, such as The Premiere and The Movingstyle. The Premiere projectors use laser projection and an optical system, but they require special screens, like those in a movie theater, and dark rooms; The Movingstyle is more of a market test for touchscreen TVs than a new series. Model codes, sizes, and differences by year of release are listed in our guide to Samsung Lifestyle TVs. […]