Samsung’s Ultra Black technology, as announced by the company, is designed to reduce glare by absorbing light reflections on the TV screen. This makes it more comfortable to watch television in brightly lit environments.

How It Works
Ultra Black relies on a matte screen finish. Unlike glossy screens, which reflect light directly and create mirror-like glare, matte screens diffuse light in multiple directions, minimizing reflections. This is achieved through light refraction on the uneven surface of the matte finish.

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A Closer Look
Despite the branding, this is not a groundbreaking innovation. Matte screens have been a part of display technology for about two decades, dating back to the rise of flat-panel monitors and TVs. Samsung’s Ultra Black essentially repackages this established feature with an updated marketing angle.

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