IMAX is a cinematic standard developed by the IMAX Corporation, designed to deliver a more immersive movie-viewing experience. This format is tailored for large theater screens with aspect ratios of 1.43:1 and 1.90:1. Films are captured using specialized IMAX cameras, and IMAX theaters are equipped with dual projector systems that enhance image brightness and clarity. If a movie is not originally filmed with IMAX technology, its visuals can be converted to fit the IMAX format.
In 2D IMAX, two synchronized projectors work together to superimpose the image, resulting in improved brightness and detail. For 3D IMAX showings, each projector displays a separate image for the left and right eyes, while special IMAX 3D glasses create a realistic three-dimensional effect, further enriching the viewer’s experience.
What is IMAX Enhanced?
Unlike IMAX for movie theaters, IMAX Enhanced is exclusively for home entertainment. It certifies televisions, projectors, AV receivers and sound systems to ensure they meet IMAX’s high standards. IMAX Enhanced content is either shot on IMAX cameras or processed using Digital Media Remastering (DMR) technology to improve picture quality.
This is a certification and licensing program developed by IMAX Corporation and DTS. It ensures that content and devices meet rigorous standards for picture and sound quality.
Digital Media Remastering (DMR) – what is it?
Digital Media Remastering (DMR) is a software process that converts video shot with standard cameras to the IMAX format. This process enhances image clarity by reducing digital artifacts and adjusting the aspect ratio to the enhanced IMAX 1.90:1 format, while preserving important details. Conversion takes about three weeks per movie because of the meticulous frame-by-frame remastering.
IMAX Enhanced in TVs
IMAX Enhanced is a designation for TVs and other devices that meet stringent performance standards. These devices must support 4K resolution, 10-bit color depth, HDR10/HDR10+, and the DTS:X audio format. While standard TVs typically utilize a 16:9 aspect ratio, IMAX Enhanced content requires software adaptation to display correctly on these screens.
Although IMAX Enhanced video can be viewed on any TV, the optimal experience is achieved with certified IMAX Enhanced devices, which are designed to enhance picture and sound quality. However, it’s important to note that not all televisions are compatible with the DTS standard. For instance, Samsung televisions do not support DTS, rendering them ineligible for IMAX certification.
IMAX Enhanced movies and shows can be found on platforms such as Disney+ (featuring select Marvel and Star Wars films in IMAX format), Sony Bravia Core, Rakuten TV, and 4K Blu-ray.
In conclusion, while IMAX technology offers significant benefits in cinemas, the advantages for TVs and soundbars may be more aligned with marketing claims than actual improvements. A TV certified under IMAX Enhanced will typically provide a viewing experience comparable to that of a regular movie with HDR support.
