LG TVs frequently highlight terms like Intense Color and Nano Color to describe picture quality and color gamut. However, it’s important to understand that these are not actual technologies but rather marketing phrases designed to appeal to consumers. Here’s what these terms signify.
What is Intense Color?
Intense Color is a term associated with LG’s OLED TVs. The company claims that OLED technology offers vibrant, lifelike colors, largely due to advancements in screen materials.
Key details about Intense Color:
- 10-bit color depth: OLED TVs achieve this standard, allowing them to display approximately 1 billion color shades. This results in richer, more realistic imagery.
- Marketing timeline: The term was used between 2017 and 2022. In 2020, LG added “Wide Color Gamut” to the description to provide more context. However, the phrase gradually disappeared from marketing materials after 2022.
In essence, Intense Color emphasizes OLED TVs’ ability to produce saturated colors but does not represent a unique technology.
What is Nano Color?
Nano Color refers to LG TVs with NanoCell displays, typically identifiable by model numbers containing the letter “S” (e.g., 65SM8100) or the term NANO. This name implies advanced picture quality achieved through quantum dot technology.
However, there are caveats:
- No substantial technical basis: Despite the marketing claims, Nano Color does not guarantee exceptional performance.
- Inconsistent quality: In practice, NanoCell screens marketed as advanced can sometimes deliver only average results.
Both Intense Color and Nano Color are primarily marketing terms, lacking significant technical substance. While they aim to highlight features of LG TVs, they serve more as promotional tools than reliable indicators of superior technology or performance.
