Who Owns TV Brands? TV Brand Owners and Manufacturers

Updated: November 5, 2026

A TV brand name no longer tells you who actually makes the television. Over the past decade, many well-known television brands have changed ownership, licensed their trademarks to other companies, or outsourced production to manufacturers in China, Turkey, and other countries.

Some familiar names have moved away from television manufacturing altogether. Toshiba sold 95% of its TV subsidiary to Hisense in 2018. Philips transferred its television operations to TP Vision, a company owned by TPV Technology. Sharp came under the control of Foxconn in 2016. More recently, Panasonic entered a strategic partnership with Skyworth, while Sony signed an agreement to transfer its home entertainment business to a joint venture in which TCL will hold a majority stake.

As a result, three different companies may be involved in producing and selling a television: the owner of the brand, the company licensed to use the trademark, and the manufacturer that builds the TV.

This article explains who owns major TV brands, which companies operate their television businesses, and who manufactures their products. The information reflects the situation as of November 5, 2026. Ownership and manufacturing arrangements may differ between countries and product categories.

Who Owns the Major TV Brands?

The television market includes several types of companies.

Samsung, LG, Hisense, and TCL develop, sell, and manufacture televisions under their own brands. They operate their own manufacturing facilities and work with suppliers and production partners.

Other companies specialize in manufacturing televisions for different brands. Examples include TP Vision, Vestel, and Skyworth. These companies may sell TVs under their own names while also producing or marketing televisions under licensed trademarks.

Some companies own well-known trademarks but no longer operate a television manufacturing business directly. Instead, they allow other companies to sell TVs under their brand names through licensing agreements. The trademark owner may have little involvement in product development, manufacturing, or sales.

The following table separates brand ownership from television manufacturing and business operations. Where arrangements differ by country, the relevant regional details are included.

List of TV Brands, Owners and Manufacturers

TV brand	Brand owner / trademark holder	TV manufacturer, licensee or operating company
Amazon Fire TV	Amazon.com, Inc.	Amazon develops and sells its own Fire TV-branded televisions using contract manufacturing partners. Other manufacturers also produce TVs using Fire TV OS.
Bang & Olufsen (B&O)	Bang & Olufsen A/S	Bang & Olufsen develops and markets its televisions. LG Electronics is a technology and manufacturing partner for selected OLED TV models.
Blaupunkt	Talisman Brands (Luxembourg) S.à r.l., part of Established, Inc.	Independent regional licensees manufacture and distribute Blaupunkt TVs. Manufacturing partners vary by country.
Element	Element Electronics / Element TV Company	Element Electronics assembles televisions at its factory in Winnsboro, South Carolina, using imported components and external suppliers.
FPD	Shenzhen Fubite Intelligent Display Co., Ltd., part of KTC Technology	FPD televisions are developed and marketed within the KTC group.
Funai	Funai Electric Co., Ltd. (historical brand owner; current trademark status requires confirmation following bankruptcy proceedings)	Funai Electric entered bankruptcy proceedings in October 2024.
Grundig	Arçelik A.Ş. / Grundig brand entities	Arçelik operates the Grundig business in Turkey. Changhong holds an exclusive license for selected product categories in specified markets outside Turkey from January 2026.
Haier	Haier Group Corporation	Haier and its manufacturing subsidiaries.
Hisense	Hisense Group	Hisense and its manufacturing subsidiaries.
Huawei	Huawei Technologies Co., Ltd.	Huawei develops and markets Smart Screen televisions. Manufacturing arrangements may involve external production partners.
Hyundai	Hyundai Corporation Holdings Co., Ltd. (brand licensing administrator)	Independent regional licensees manufacture and distribute Hyundai-branded televisions. The company operates a licensing business covering more than 130 countries.
Insignia	Best Buy Co., Inc.	Contract manufacturers produce Insignia TVs. The manufacturing supplier is not consistently disclosed and may vary by model.
Jensen	ASA Electronics	ASA Electronics markets Jensen televisions, primarily for recreational vehicles and marine applications. Manufacturing partners are not publicly identified for the entire product range.
JVC	JVCKENWOOD Corporation	Regional licensees manufacture and distribute JVC TVs. Shenzhen MTC holds the US television manufacturing license; arrangements differ in other markets.
Konka	Konka Group Co., Ltd.	Konka and its manufacturing subsidiaries.
LG	LG Electronics Inc.	LG Electronics and its manufacturing subsidiaries and production partners.
Loewe	Skytec Group Ltd.	Loewe Technology GmbH develops and markets Loewe televisions, with production in Germany.
Motorola	Motorola Trademark Holdings, LLC	Television products are sold through regional licensing agreements. Flipkart is the TV licensee in India. Manufacturing is handled by production partners.
Nokia	Nokia Corporation	StreamView GmbH licenses the Nokia TV brand in Europe. Flipkart holds television brand rights in India. Other regional arrangements may differ.
onn.	Walmart Inc.	Walmart’s private-label televisions are manufactured by external suppliers. Element TV Company is associated with US warranty and product servicing, but this does not establish it as the manufacturer of every onn. TV.
OPPO	Guangdong OPPO Mobile Telecommunications Corp., Ltd.	OPPO has developed and marketed Smart TVs in selected markets, particularly China. Current manufacturing partners and the status of individual TV product lines are not consistently disclosed.
Panasonic	Panasonic Holdings Corporation	Panasonic retains the brand and technical responsibility. Skyworth is its authorized TV business partner in Europe, North America, and other specified territories, handling manufacturing and regional commercial operations under the 2026 agreements.
Philips	Koninklijke Philips N.V.	TP Vision, fully owned by TPV Technology, operates the Philips TV business in Europe, Latin America, and APMEA. Skyworth holds the Philips TV trademark license for North America. Other regional arrangements may apply.
RCA	Talisman Brands, Inc. / Established, with rights and licensing arrangements varying by territory	Regional licensees and contract manufacturers. Curtis International is one company associated with RCA-branded televisions in North America.
Roku	Roku, Inc.	Roku designs its own branded TV models and works with OEM manufacturing partners. Other manufacturers, including TCL and Hisense, also produce televisions using Roku OS.
Samsung	Samsung Electronics Co., Ltd.	Samsung Electronics and its manufacturing subsidiaries and production partners.
Sceptre	Sceptre Inc.	Television manufacturing is outsourced. Specific manufacturing suppliers are not consistently disclosed.
Sharp	Sharp Corporation, controlled by Foxconn (Hon Hai Precision Industry)	Sharp and regional manufacturing partners. Manufacturing and licensing arrangements differ by territory.
Skyworth	Skyworth Group Limited	Skyworth and its manufacturing subsidiaries.
Sony (BRAVIA)	Sony Group Corporation	Sony operates the TV business as of November 2026. Under agreements signed in March 2026, the business is to be transferred to BRAVIA Inc., a joint venture owned 51% by TCL and 49% by Sony. The new company is expected to begin operations in April 2027.
Supersonic	Supersonic Inc.	Supersonic markets televisions using external production arrangements. Specific manufacturing partners are not publicly established for the entire product range.
SYLVOX	Sylvox Vision Inc.	Sylvox Vision markets the televisions. Shenzhen Kontech Electronics Co., Ltd. is identified as the manufacturer of certain models, but not necessarily the entire range.
TCL	TCL Industries Holdings Co., Ltd. / TCL brand group	TCL Electronics and its manufacturing subsidiaries and production partners. TCL Technology and TCL Industries are separate groups following the 2019 restructuring.
Telefunken	TELEFUNKEN Licenses GmbH	Independent licensees develop, manufacture, and distribute Telefunken-branded televisions. Vestel is one of the companies involved in licensed TV production.
Thomson	Talisman Brands, Inc., doing business as Established	Independent regional licensees manufacture and distribute Thomson televisions. The manufacturer and operating company depend on the country.
Toshiba	Toshiba Corporation	Toshiba-branded TVs are manufactured and marketed by regional licensees. Hisense holds TV brand rights in specified markets, while Vestel and other licensees serve certain other territories.
VIZIO	Walmart Inc.	VIZIO operates as a Walmart subsidiary. Television manufacturing is outsourced to external manufacturing partners.
Vestel	Vestel Elektronik Sanayi ve Ticaret A.Ş.	Vestel manufactures televisions under its own brand and produces televisions for other brands under licensing and contract manufacturing agreements.
Westinghouse	Westinghouse trademark rights and licensing entities; ownership and licensing depend on product category and territory	Westinghouse Electronics USA and other regional licensees market televisions. Manufacturing partners vary, and no single global TV manufacturer is established.
Xiaomi	Xiaomi Corporation	Xiaomi develops and markets its televisions. Production is handled through manufacturing partners and OEM/ODM arrangements; a single global manufacturer is not publicly identified.

Why TV Brand Owners and Manufacturers Are Often Different Companies

The company that owns a television brand is not necessarily the company that develops or manufactures its TVs. This is common in the consumer electronics industry, where trademark licensing, contract manufacturing, and regional business partnerships allow companies to operate under familiar brand names without owning factories or running their own television divisions.

For example, the Philips trademark belongs to Koninklijke Philips N.V., but TP Vision operates the Philips television business in many parts of the world. TP Vision is fully owned by TPV Technology, which develops, manufactures, and markets Philips-branded televisions in its licensed territories.

Toshiba is another example. Toshiba transferred 95% of Toshiba Visual Solutions to Hisense in February 2018. Hisense took over the television business, including production, research and development, and sales, while Toshiba retained a minority shareholding. Toshiba-branded televisions are now sold through different licensees and operating companies depending on the market.

Regional licensing can also result in different companies selling televisions under the same brand. Nokia-branded TVs, for instance, are licensed to StreamView in Europe and Flipkart in India. The products may therefore have different manufacturers, specifications, and distribution arrangements depending on the country.

The relationship between Sony and TCL illustrates a different business model. Rather than simply licensing the Sony name, the companies signed definitive agreements in March 2026 to establish a joint venture that will take over Sony’s home entertainment business. TCL is expected to own 51% of the new company, with Sony retaining 49%. The new company is planned to begin operations in April 2027, so Sony remains the operator of its television business until the transaction is completed.

It is also important to distinguish between a television brand and a television operating system. Amazon and Roku both sell televisions under their own brands, but other manufacturers also use Fire TV OS and Roku OS in their products. A television running one of these systems is not necessarily manufactured by Amazon or Roku.

For these reasons, a TV brand name alone does not identify the company that made the television. To understand who is behind a particular model, it is necessary to consider the brand owner, the regional licensee or operating company, and the actual manufacturer. These may be three different businesses.