Here is the recommended settings for the TV LG series UF770V. In the UK, a slightly different markings, namely UF772V. TV screen sizes are 40, 43, 48, 49, 55, 60, 70 inches.
So even though the factory setting image, make small adjustments you can get a nice picture on the TV.
The backlight can be adjusted from 35 in the dark, up to 100 in the afternoon sunlight.
| Picture | |
| Picture Mode | ISF Expert 1 | 
| Backlight | 32 | 
| Contrast | 100 | 
| Brightness | 48 | 
| Energy Saving | Off | 
| H Sharpnes | 0 | 
| V Sharpness | 0 | 
| Color | 50 | 
| Tint | 0 | 
PICTURE OPTIONS
| PICTURE OPTIONS | |
| Noise Reduction | off | 
| MPEG Noise Reduction | off | 
| Black Level | Low | 
| LED Local Dimming | Off | 
| TruMotion | Off | 
| Expert Control | |
| Dynamic Contrast | Off | 
| Super Resolution | Off | 
| Color Gamut | Standard | 
| Edge Enhancer | Off | 
| Color Filter | Off | 
| White Balance | red -7, green -13, blue -2 | 
| Expert Pattern | Off | 
| Gamma | 2.2 | 
| Pattern | Outer | 
| Aspect Ratio | Just Scan | 
| local dimming | Low | 
WHITE BALANCE
| WHITE BALANCE | |
| Color Temperature | Warm2 | 
| Method | 2 Points | 
| Pattern | Outer | 
| Point | High | 
| Red | -7 | 
| Green | -13 | 
| Blue | 2 | 




Did you just copy these from that rtd website?