OLED TVs have long been celebrated for their outstanding picture quality, a trait LG once highlighted with the phrase “Color Accuracy.” Introduced in 2016, this term was prominently used in LG’s marketing for five years before being phased out of TV descriptions in 2021. It’s worth noting that “Color Accuracy” was not a specific technology but rather a feature designed to emphasize the precis. In five years, the name changed from Color Accuracy to True Color Accuracy and True Color Accuracy Pro without bringing any real change to TVs.
Color reproduction in OLED TVs
According to LG, while most manufacturers focus on the number of color shades their TVs can display, OLED technology focuses on delivering accurate colors without distortion. LG claims that OLED panels provide the most natural and authentic color tones – a claim that is partly dictated by marketing, but also has a technical basis.
One of the distinguishing features of OLED is its ability to create true black color thanks to self-illuminating pixels that can be completely turned off. This results in stunning contrast, especially noticeable in dark scenes or when viewed in a dimly lit room. On the other hand, LED screens, including QLED models, are backlight-based, which can create residual light in dark areas of the screen.
When it comes to bright, saturated colors, the differences between OLED and advanced QLED displays become less noticeable. For most viewers, some of these differences may go unnoticed in everyday viewing.
You should realize that OLED TVs are better than LED or QLED, and no matter what names LG marketing comes up with to promote their TVs.
