LG OLED TVs are described as having “Perfect Black.” This is not a technology or software feature that improves image quality, but a factual characteristic of OLED displays. Because each pixel in an OLED panel emits its own light and can be completely switched off, LG OLED TVs are capable of displaying perfect black.
The term “Perfect Black” was introduced for marketing purposes to emphasize this unique advantage of OLED technology. It was patented and is used by LG exclusively for OLED TVs.
The History of Perfect Black
With the introduction of LG OLED TVs in 2014, the company’s marketing team decided to highlight a key distinguishing feature of this technology. As a result, the term Perfect Black was created and included in TV specifications, even though it was not a true technical parameter. This designation was actively used for LG OLED TVs until 2019.
In 2019, LG chose to formally substantiate the term by commissioning independent testing from UL Solutions (Underwriters Laboratories). The tests confirmed the validity of the claim, after which the designation OLED Perfect Black (UL Certified) began to be used.
However, this name proved lengthy and occasionally confusing. In 2022, LG simplified it to Perfect Black OLED. A year later, in 2023, the company returned to the original and more concise name, Perfect Black.
It should be understood that Perfect Black is just one of many terms the company uses to promote its televisions. This designation highlights the inherent ability of OLED TVs to reproduce true black on the screen
