Televisions are produced under different brands, companies have invested in the development of new technologies and won the deserved attention and veneration of users.
But our days have come, TVs have changed a lot and many companies simply can not compete in the TV segment. And there were three types of companies:
- Companies that produce new technologies and produce TVs.
- Companies involved in the assembly of TV sets from various components, also produce TVs and well-known brands by buying this right, (production of TVs under license).
- Companies that do not produce television sets, but produce components for TV sets
Now buying a TV of a well-known brand, it may well turn out that the company that made a name for its TV actually does not produce TVs for a long time, selling its television business along with the trademark or licensing the use of the brand of another company.
Consider manufacturers of TVs (brands)
Samsung – The Korean company, a leader in the production of televisions, invests in the development of new technologies, manufactures and sells TVs under its Samsung brand.
LG – Korean company, is engaged in the development of new technologies and the production of television sets. One of the most significant developments, the release of OLED screens. LG also sells its screens by another manufacturer.
Sony – The Japanese company produces TVs under its own brand, screens are mainly purchased from other manufacturers such as LG. Feature of TVs from Sony quality software and good processors.
Panasonic – The Japanese company produces TVs under its own brand, develops new technologies, and since 2014 has not sold its TVs in the US.
Toshiba – The American continent, Toshiba, in 2015, sold its business for the production of TV sets to the Japanese company Compal, (including the plant in Mexico), which manufactures electronics for various brands. In other regions, Toshiba has also ceased production of TVs since 2015, TVs were made to order by the Turkish concern Vestel. And at the end of 2017, Toshiba announced the sale of its television business to the Chinese company Hisense.
JVC – the company JVC ceased production of TVs in 2010, the right to produce TVs under the brand JVC in 2011 was sold. The right to manufacture and sell TVs under the JVC brand in the United States, Canada, Mexico was bought by Taiwan’s AmTran Video company, in 2018 the license expired and the right to sell TVs was bought by the Chinese company Shenzhen MTC, it also has a license to sell TVs in China and Korea. In Europe, the license was bought by the Turkish concern Vestel. Since license holders order television sets from companies engaged in assembling TV sets under different brands, then the quality of TVs is highly doubtful.
Sharp – Japanese corporation operating in various industries, a leader in the manufacture of displays for commercial use. The production of television for several years was unprofitable. In 2015, the TV manufacturing business in America, including the factory in Mexico, was sold to the Chinese concern Hisense, and a license was sold for the right to sell Hisense TV sets on the American continent. Subsequently, Sharp realized his mistake and is trying to regain control of the North American market, trying to terminate the agreement with Hisense in court, but so far unsuccessfully. In Europe, Sharp also left the Sharp TV brand for the TVs and sold (licensed) to the Slovak concern UMC (Universal Media Corporation), which could not actively promote it. Sharp Corporation is made only for Japan, China, Singapore, in these countries, the company had a leading position in the TV market
Philips – In 2010, Philips decided to stop the production of TVs, the right to manufacture and sell Philips TVs was bought by the Chinese concern TP Vision, it sells Philips TVs in Europe, Russia, the Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia.
In the US, Canada and other countries of the American continent, the Philips brand is sold. It was bought by Funai Corporation, which produces and sells TVs under this brand.
The quality of Philips TVs is very different depending on the manufacturer, but overall quality is mediocre.
Toshiba – in 2015, a 5-year license for the production of Toshiba TVs in the Americas, and a factory in Mexico was bought by the Chinese company Compal which continued the production of televisions, since 2015, TVs for Europe were produced by the Turkish concern Vestel, in 2017 Toshiba sold its television business covering Europe , Asia, Oceania to the Chinese concern Hisense which will be releasing some of its TVs under the Toshiba brand.
Funai – The corporation owns not only this brand, but it also owns the brands Magnavox, Philips (America), SANYO, Kodak (printers). Is engaged in the release of low-cost televisions for the North American market under various brands.
Polaroid – company Polaroid went bankrupt in 2011, in Europe TVs Polaroid is produced by the Turkish concern Vestel. In the US, the brand belongs to PLR IP Holdings, LLC is a valid licensee of Empire Electronics.
Hisense – The Chinese manufacturer of electronics, produces about 50% of TVs under its brand, also bought licenses for the production of TVs under other brands, in the American continent produces and sells TVs under the brand name Sharp, in other regions since 2018 produces TVs under the Toshiba brand. Hisense also owns trademarks under which it manufactures and sells its products to Hitachi, Lucent, Matsushita, NEC, Sanyo, Toshiba and Qualcomm.
Vizio – The American company sells TVs under the trademark Vizio, it does not produce TVs because it does not have production capacity, it only sells and maintains its products. Televisions are manufactured in China and Mexico, by third-party manufacturers.
SunbriteTV – the brand belongs to SnapAV which bought SunbriteTV in 2015 and continued the production of TV sets that are positioned as an outdoor equipment, the company invests in the development of TV protection from external influences, the components for TVs are purchased from various manufacturers.
Supersonic – brand belongs to Supersonic Inc., the company specializes in the production of various electronics, including TVs, mainly assembly of components.
RCA – RCA was bought out by Technicolor, and the rights to sell TVs under a license were transferred to Curtis International, TVs are ordered from third-party manufacturers under the RCA trademark.
Thomson – Thomson was bought by Technicolor, and in the future the right to produce TVs under the Thomson brand is licensed for the Chinese concern TCL, which, under the Thomson brand, sells its TVs in Europe.
Telefunken – The German company producing various electronics, TVs under the Telefunken brand are produced by the Turkish concern Profilio-Telra. TVs do not occupy an expensive segment, because cheap components are used for assembly.